Whether you offer your legal services in a small town or a large metropolitan area, you are probably already aware of the importance of having high rankings in local search engine results. Even though this may sound like a simple affair, law firm seo is a rather complex task, one that requires professional expertise and experience. Fortunately, there is a large number of SEO experts out there that mainly focus on providing lawyers and law firms with quality SEO services.
Now, if you are still hesitant about hiring these services, perhaps we can help you make up your mind by outlining some benefits of incorporating SEO in your law marketing strategy.
Local SEO delivers fast results
When competing on an international or national level, getting good rankings in Google’s SERPs can take between 6 months and a whole year. On the other hand, local SEO produces much faster results. This is mainly because most lawyers simply don’t pay too much attention to local SEO. Also, many lawyers who are paying attention to it, fail to utilize it properly or tend to do so without professional aid.
Getting free traffic
By achieving high rankings in search engine results pages, you will be given a great opportunity of converting free online visitors into prospective clients. Given how SEO relies on the constant flow of free traffic, it’s no wonder how it can easily be one of your best and smartest marketing investments for your legal practice.
No more yellow pages
Not too long ago, people were mainly using the yellow pages so as to find reliable professional services. These days, when people look for legal, or pretty much any other services, they do so online. If internet users cannot find your website online, they will most certainly assume that your legal practice doesn’t even exist. If you need some convincing, just keep in mind that more than 25% of search queries are for local services and that almost 98% of consumers tend to search for businesses online. With all this in mind, you can easily see how critical it is to have a strong online presence.
Boosting your online exposure
If you want to reach out to new clients, make your website more visible and generate more traffic, you simply need quality SEO services. Given how the vast majority of lawyers and law firms already utilize various search engine optimization techniques, you need it to keep your legal practice afloat. With a proper SEO strategy, the likelihood of attracting quality visitors and potential clients will rise dramatically. However, when it comes to achieving tangible results, you must resist the temptation of doing it on your own. Even though it is cheaper, the DIY approach is far inferior when compared to professional services. Yes, it will cost you to hire the professionals, but these costs will be certainly overshadowed by the long term gains.
Finally, you must also remember the impact social media can have. As your legal site becomes increasingly popular, more and more people will start bookmarking it. This way, your website and its content will frequently be shared between social media users, which can easily lead to a massive boost in your legal practice’s popularity.…